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Getting the conversation started
I gave a presentation last week to other teams in the public relations division here. They covered an overview of social media and its use in online communications. Generally I think the presentations...
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Finding a voice
I’m not the sort of person who gets teary easily. Sure, I do the thing of crying at films and particularly poignant episodes of Hollyoaks but I tend not to get so emotionally involved with online...
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Cafe conversations
I wrote a while back about a dream I had to set up a Social Media Cafe for Derby and Derbyshire and now that dream has become a reality! The first Derby/shire Social Media Cafe took place at QUAD in...
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What I use and why
I read an interesting post by Carl Haggerty recently called ‘Why do you participate with social media?’ which he’d written after seeing a presentation on the subject. I have, on occasion, asked myself...
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Social networking for councils
A lively kick off to LocalGovCamp Lincoln with this session on ideas and experience of social networking in local government as suggested and lead by Chris Schubert of East Lindsay District Council....
View ArticleOnly ever seen in the right place
I’ve been trying to get to grips with Facebook Places over the last week or so, despite it not being rolled out beyond the US at the moment. As with most Facebook functionality the default option is...
View ArticleDrive, my Hawkmen, Drive!
The power of social media comes through again as a Facebook group leads to TomTom adding Brian Blessed as a voice option on their satnav products. As with most Facebook campaigns the page seems to have...
View ArticleTurning the volume down
In the last week or so I’ve noticed something about my own use of Facebook and Twitter. I’v e always used the networks in different ways, for different purposes but increasingly I’m marking that...
View ArticleDeath of a party
More than half the population of the UK is using Facebook but with recent changes to the algorithm controlling who sees what is the party over for businesses and organisations using the social network?...
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How to lose friends and infuriate people (or, one common mistake...
facebook (Photo credit: sitmonkeysupreme) As I was idly scrolling through my Facebook newsfeed this morning I happened across an article shared by a former colleague. The article, on Huffington Post,...
View Article#weeknotes S03 EP08
A slow week of illness and reflection… #weeknotes S03 W08 – week ending 14 April 2019 Working on This week was mainly a write-off after I came down with a viral chest infection and spent most of the...
View ArticleFacebook: how to get the most from the platform for public sector comms
Facebook connects more than 40 million people and still feels like an opportunity for communicators – but it’s one that is often hard to see how to get the most from with limited organic reach, more...
View Article#weeknotes S06 EP10
What does the future of music look like… #weeknotes S06 EP10 – week ending 28 April 2019 A week spent thinking about what the future looks like and how might we do things differently now to meet needs...
View ArticleThe future of Facebook – 5 key takeaways for communicators from the F8...
This week Facebook held its developer conference, F8, in San Jose and unveiled not only plans for a redesign which is sure to get #BringBackOldFacebook trending among users but also the direction they...
View Article#weeknotes S06 EP11
Thinking about digital impact on democracy and public discourse… #weeknotes S06 EP11 – week ending 5 May 2019 A deep focus week… Working on This week I’ve managed to get some deep focus sessions in –...
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5 ways to get greater value from Facebook for public sector comms
A turbulent few years have beset Facebook where data and privacy crises have contributed to a drop in user numbers but the social network is still a titan online and a vital part of many a public...
View ArticleTime to retire your secondary Facebook profile before you’re found a fake
In the first three months of 2019 Facebook (or should that now be FACEBOOK?) removed more than 2 billion fake accounts from the network. Mostly these accounts were blocked at the point of their...
View ArticleThree things to consider before you spend money on Facebook Ads
With reach and engagement getting ever lower on the posts you’re crafting and posting on Facebook it’s easy to see why Facebook Ads are tempting many who’d previously dismissed spending budget on the...
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How to set a Facebook Ads budget for your next campaign
When speaking to people about Facebook Ads one of the questions I get asked the most is ‘what should my budget be?’. The average small business spends between $1000-$2000 per month on Facebook Ads but...
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